The Full Story of the Brand
RAIZAL
A Venezuelan Dream
Across Borders
Raizal it’s a testament to the Venezuelan spirit: bold and deeply rooted in family and culture. Our story began in 2020, in a corner of Madrid, where we created a concept for Venezuelan cuisine. It was more than a restaurant; it was a dream brought to life, a celebration of tradition through high quality culinary experiences.
But, like many great dreams, ours encountered challenges. After two years of sharing our arepas and rums, life demanded a new direction. We realized something profound:​​
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"Raizal was not confined to a physical space. Raizal was a vision, a passion, and a legacy that could thrive anywhere. It was a dream that didn’t depend on walls or a location but on the heart and resilience we carried with us".​​​
CARLOTA GUILLÉN - CO-FOUNDER
So, we crossed the ocean, carrying Raizal’s essence to the United States.
A NEW CONCEPT WAS BORN
We reimagined our vision, choosing to focus on one of Venezuela’s most cherished delicacies, TEQUEÑOS.
Each TEQUEÑO we create is crafted with the same dedication and high-quality standards that defined us in Madrid, now brought to new heights as a premium, handcrafted product that reflects the spirit of Venezuelan high cuisine.
IT´S MORE
THAN A BOX
We wanted every part of Raizal to feel like a connection to our roots, and that’s why our packaging is much more than a box. Each Raizal box reflects the warmth, colors, and textures of our first home in Madrid.
From the design inspired by the tiles that once decorated our restaurant, to the attention to detail that mirrors Venezuela´s artisanal culture, we’ve infused every aspect of our packaging with the soul of Raizal.
LIKE RAIZAL,
NADA IGUAL
For those who believe in the power of roots and the beauty of transformation.
Raizal #PremiumTequeños is for those who knows what’s the best for their loved ones. Handcrafted, golden, and a perfect party platter.